Adventures in Reverse Psychology to Save a Library

A coworker showed me this video… very cool!

The Troy Library in Michigan faced budget cuts (like we all do) and the city was asking for a tax increase to keep the libraries open. Powerful anti-tax groups in the area were organized against it. A vote was scheduled amongst the city’s residents, to shut the library or accept the tax increase, and Leo Burnett Detroit decided to support the library by creating a reverse psychology campaign.

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